The Benefits of IQ Polls for Events

Posted on 2016/12/07

An event may take many forms such as a conference, lecture, concert, product launch, festival, or perhaps an art exhibition. The event may be large or incredibly intimate, but I suspect they all have one commons goal: participant engagement. For most events their success is based uponthe level of engagement and the participation they get from those attending. In the example of a conference this might be very active participation such as asking questions and engaging in round table discussions. For other events the participation may be more passive and harder to monitor and detect. At an art exhibition which typically involves quiet observation, it may be more difficult for event organisers to measure the success of their event. 

IQ Polls is a highly flexible and scalable solution which allows participants to become involved in the event through voting. Typically this is done on their mobile phone but can also be done via a web browser on a laptop on a tablet. For events that use PowerPoint presentations, IQ polls can also be integrated into the presentation. Just as events vary widely, IQ Polls has the flexibility to work with event specific use cases.

To bring this to life I am going to look at 2 different events, and how IQ Polls can prove beneficial.

Product Launch

At a product launch, the organisers typically invite industry leaders, journalists, trendsetters, and potential purchasers. Their aim is to demonstrate their new product with the hope of generating interest and potential sales. They are also testing the water to see which groups like the product and which don’t. During the product launch presentation, IQ Polls could be used to get the participants to scale their interest in certain product features, to scale their overall interest in the product, and perhaps to confirm if they would like a follow up one to one demonstration. IQ Polls allows the organisers to quickly gauge interest in the room and to identify those individuals who they should follow up with. In a short space of time, the organisers have been given access to the often passive thoughts of the audience, and a number of potential sales opportunities.

Conference

Paid for conferences is big business, and usually the number and type of participants in attendance will be directly linked to the line-up of speakers, and what they are speaking about. Many conferences use paper based feedback forms at the end of the conference which have a number of limitations. Firstly someone needs to key the information into a computer which may lead to errors, it can be difficult to interpret people’s markings and handwriting, and by the end of the conference the participants are often in a rush to leave and may have forgotten how they exactly felt about each of the speakers. Instead, invite the participants to provide feedback in real time during the conference and perhaps offer a small incentive for those that complete all questions. The responses done in real time will be far richer and more accurate.

In summary, as I have already said, there are many different types of event with varying participants and needs with respect to real time polls. However, as demonstrated, IQ Polls is so flexible and scalable that it can typically be utilised for each possible use case that an event organiser may have.