Presenting to millennials
It is broadly agreed that a ‘millennial’ is an individual born between 1980 and 1999. A generation that have not known life without the internet, and most who came of age after the financial crisis. They have very different expectations in relation to work, compared to their parents. This is a group that value work life balance and are not purely motivated by a job for life and financial success. This generation’s differences compared to their predecessors has sparked a lot of interest and also dedicated engagement strategies. The presentations that were once successful just don’t cut it with millennials. These are our 4 top tips when presenting to millennials:
1. Tell them something they can’t Google
Ok this might be a mountain slightly too high to climb. However, the point is, tell them something that one quick search on Google would not get them to. They are the generation of real time researchers – so get a step ahead. Provide them with your own views and insights. Tell them something of value that their peers can’t access. Offer them advantage through the knowledge you can share.
2. Be thought provoking
If you get off to a boring start, you will lose the audience to their mobile devices. Millennials will not waste their time on something that adds no value to them. Hook them from the start and sell why they should sit up and listen. You have a few seconds to do this or the opportunity will be lost. Starting with a question is an old one but still one of the best to set brains whirring. A key characteristic of millennials is their desire to question things – so play on that and intrigue them.
3. Keep it visual
The aesthetics are incredibly important as millennials engage in a highly visual way – think about their love of Instagram. Consider layouts, colours, photos, pictures, and transitions. It should not be an ocular overload – but tasteful and appealing. That said, everything should have a purpose, so avoid using photos for the sake of it.
Millennials want to engage with presentations and content. They get bored easily with one way traffic. Therefore give them a role to play, such as asking them to respond to an interactive poll/survey during the presentation.
5. Pick the right presenter
Millennials are visual, so picking a presenter who is aesthetically interesting is a good option. They should also be highly engaging and thought provoking. A stale and stunted delivery will not captivate a millennial audience. The use of story-telling and well researched information will impress over and above broad and unsubstantiated statements.
Millennials are already a significant part of the workforce, and that is only set to increase in the coming years. Growing up with the internet at their fingertips has set them apart from their predecessors and made them demand more when it comes to content and presentations. Use our tips above to ensure you successfully engage with this generation.