Reap the benefits of audience response technology

Posted on 2015/06/10

More and more conference planners are now choosing to incorporate audience feedback collection into their events, using technology such as IQ Polls to encourage participants to engage with the presenters in the moment. This allows attendees to give instant, honest feedback, while making analysis of that feedback much easier and more efficient.

Audience feedback can be provided in a number ways - through SMS voting, web polls and questionnaires. Studies have shown that incorporating audience polling or voting in particular can greatly improve participants' attention levels. After all, breaking up your event timetable by including an interactive tool for conferences makes the event more interesting and enjoyable. This in turn can greatly increase knowledge retention, allowing your participants to take away as much as possible from the conference.

Using technology to poll your audience actually improves the accuracy of the feedback you do receive. Human beings are naturally social creatures so we take cues from one another when making or giving opinions. Choosing to use anonymous feedback technology instead of raising hands or giving oral answers cuts down the risk of crowd psychology taking over, whereby individuals are influenced by the stronger or more vocal members of the group, and give biased opinions based on others' feedback, rather than coming to their own conclusions.

Another advantage of using technology to gauge feedback, rather than relying solely on notepaper or verbal contributions, is that it's incredibly easy to collate the information, store it, and track opinions and other feedback over time. In the very short term, wireless polling technology, such as IQ Polls, allows you to display data immediately, in various visual forms such as PowerPoint presentations and graphs, allowing both presenters and participants to see the results and discuss them within the same conference session.

Of course, audience response technology has simple, practical advantages over recording feedback through pen and paper – it greatly speeds up the feedback process, preventing any awkward interruptions that usually accompany the collecting of paper, allowing your conference to flow smoothly and preventing participants from getting distracted or bored.