3 tips for using SMS voting to interact with your customers

Posted on 2015/08/06

SMS voting has a number of great benefits; not only can it be an exceptional interactive tool for a conference or an interactive presentation, it can be used very effectively for interactive advertising. Whether you want to engage with your audience or gain feedback on a previous advertising campaign, SMS voting gives you the opportunity to connect with your customers in a unique way. 

IQ Polls is a tool that will allow you to communicate with your customers in a way that is truly personal and interactive, but how can you do this effectively? Read on for three tips.

1. Understand why you want to use SMS voting

What do you want to get out of using SMS voting for interactive advertising? Are you promoting your brand, ensuring your customers are loyal, or simply looking to gain feedback on a previous advertising campaign or product? Knowing this will ensure that you get the right message across and gain the right feedback. 

2. Ask the right questions

Once you know why you want to use SMS voting for interactive advertising, you will have an understanding of what kind of data you need to collect. This will allow you to ask the right kind of question. Remember, whatever you ask, you want an informative answer. This can vary from gaining constructive feedback on one of your products to understanding what sort of deals your customers are interested in. For example, are they more likely to use your product if they’re rewarded with 2 for 1 cinema tickets? 

3. Be engaging

Make your SMS voting about them; if your customer doesn’t believe they will benefit from answering your question, they might not bother. Avoid questions that ask what your best product is or what a customer loves most about you. Interactive advertising is a two-way process and to get the participation of your audience, your SMS voting should provide them with the promise of added value. 

SMS voting is a great tool to use to interact with your customers. It will allow you to engage with customers throughout an advertising campaign and collect results that can help you improve your campaigns and your customer relationships. IQ Polls can provide you with the tools to ensure that what you’re offering is competitive, unique and engaging for your customers.