The benefits of IQ Polls in print media

Posted on 2016/10/02

The rise of digital means that people now have an almost unlimited number of ways to connect and engage with the things that interest them. However, there remains a marked difficulty in getting consumers to make the transition from traditional print media to digital platforms. This disconnect poses less of a problem for customers as it does for brands, agencies and other content creators, whose responsibility it becomes to bridge that gap.

Interactivity is key How, then, can content creators get consumers engaging positively with both traditional and digital platforms, in such a way that makes moving from one to the other an almost seamless event? The answer is interactivity – combining a call to action with an incentive to participate. It’s also important for content creators to consider consumer needs at a more basic level.

Modern consumers are driven by 3 primary needs: instant gratification, peer participation and entertainment. The best solution to the problem of bridging the divide between print and digital needs to be something that addresses all three issues simultaneously. Ticking all the boxes The solution to all of these issues, and more, can be found in polls. Polls tick all the boxes – they’re fun, easy to use and immensely popular (just look at the rise of polling on social media platforms such as Twitter).

In addition, polls are necessarily interactive, which makes them the perfect tool to get your print readers engaging with your digital content. Placing polls in printed media Despite the prevalence of digital media, print media is still very much alive and kicking. Running or advertising a poll in print media will help to widen your readership and reach consumers who might otherwise have missed your poll. Different types of print media tend to be accessed by different types of people, so make sure to conduct user research before placing your poll.

For example, if your poll relates to a particular product or service, consider placing it into a magazine that’s designed to appeal to those people who would be most likely to use the product or service in question. Using print polls to encourage digital engagement Offline polls can be hugely beneficial to your brand, and can even help to increase your digital engagement. Your first consideration should be whether to conduct your poll offline, or run it online and simply advertise it offline. Either way, the crucial element you should be looking to include in your print media is a positive incentive for your readers to also interact online. For example, if you choose to run your poll online IQ Polls offers social sharing and built-in analytics as part of its polling service; with these tools at your disposal, you could entice your readers online by offering them further insights into the poll results or opportunities to share and discuss the subject of your poll with social media friends.

And if you choose to run it offline, IQ polls allows readers to vote by SMS, making the connection between print and digital even easier. The best part is that the continuing promise of interactivity is what will engage your readers’ interest and encourage them to keep connecting.