Learning from Post Event Feedback

Posted on 2017/01/26


Traditionally post event feedback has been captured on paper forms straight after an event, with forms being collected up and presumably transcribed and reviewed. In recent years there has been a move towards online feedback which has the advantage of being done at ones leisure, and is computerised on input which prevents the errors introduced from transcribing.

The main disadvantage is if you do not get participants do respond before you finish the course, they may never get around to providing the feedback which really is so valuable to those running the courses or events. Ideally feedback should be captured both during the event, to enable reactive content redirection, and also after the event. We have discussed ‘in-event’ feedback in the article entitled ‘The Power of Real Time Feedback.’

So we like the idea of having people give their feedback before they leave the event, but we recognise that people may be in a rush and don’t want to struggle with paper format. We also want to remove the administrative burden and risk of error of transcribing paper based feedback. IQ Polls offers an easy to use and intelligent way to address this problem. The questionnaire can be provided in electronic format and accessed from a personal device, or a computer. It is incredibly intuitive and the interface is more likely to encourage feedback, than paper. If it is decided that people will be permitted to leave the event before providing feedback, it is very easy to nudge them to respond at a later stage by text or email and giving them the link to take them straight to the IQ Polls questionnaire.

Collecting feedback in this way makes it very easy for the event organisers to analyse and interpret the results and quite quickly draw out conclusions and strategies about improving future events. This in turn should increase participation and therefore the profitability of paid for events. This done in combination with in-event feedback is a very powerful tool. The good thing about engaging with participants in this way is that using IQ Polls is incredibly intuitive and by introducing it in a number of stages of the event cycle, its use will more likely become habitual for them and encourage higher response levels. For example if may be that a number of weeks or months after the event the marketers and/or organisers want to gauge feedback in a different event. They can tap back into the participant pool using the tried and tested IQ Polls to interact in a consistent and professional way with the participants.