IQ Polls for TV Shows
Within the past two decades telephone voting in TV shows has become very popular. Viewers enjoy the interactivity and this helps to boost TV ratings. The growth of smart devices such as mobile phones and tablets has allowed for a varied type of interaction, such as online polls, engagement through apps, and so on. IQ Polls can be used in real time during live TV to capture audience votes. This could be for a public view on a particular issue, or perhaps a vote in a show such as X Factor or Strictly Come Dancing. There are some key pointers to be mindful of when creating a TV poll which we would like to share with you.
1) Keep it simple
This is the most important pointer. Do not give too many options – probably 4/5 works best. If the topic is not serious in nature, you might want to add in a touch of humour to make the engagement fun.
2) Multiple platforms
We live in a highly interconnected world where users want the ability to engage via a range of platforms. Consider which platforms you want to use to run your poll – web, Twitter, 3rd party apps, SMS etc. Ensure you have thought about how you can quickly and accurately aggregate the results. Do not miss out on key opportunities and channels of input.
If you are planning on doing a high profile poll then we would always recommend some testing in advance of the real poll to ensure everything goes to plan on the day. This would include checking all response options are working across the various devices and platforms, and that the integration of results is working and outputting as expected.
4) Share the results live in real time
There will be some polls/votes where you do not want to share results until they are all counted in aggregate – for example the result of an X Factor vote. However for many types of polls and votes, it encourages more engagement and interactivity to display how the results are tracking. This is particularly useful for encouraging input from those that have remained passive but disagree with the direction of the results.
5) Turn your poll into a competition
This is another suggestion that will not be appropriate in all cases but consider using polls for competitive purposes such as answering a question correctly to receive a prize. This is another great way to drive participation and viewer numbers.
Whilst there has been a huge uptake in watching TV on demand, there remains a fruitful market for linear TV, and in particular live shows. There is always a certain excitement and uncertainty linked to live broadcasting. This makes it a perfect fit for the interactivity gained from embedding a live poll.